Have you ever wondered how reindeer react to seeing humans who are disguised as polar bears? No? But someone has. Professor Egil Reimers now visits Aarhus to tell about the research that earned him the Ig Nobel prize in arctic science 2014. The Ig Nobel prize brings focus to research results that are exceptionally creative, unlikely and bizarre, though still serious. To put it in another way: The prize goes to “peculiar research” that in the first place makes us laugh and then afterwards gives us food for thought.